
Frozen Frenzy – The NHL’s Avant-Garde
The NHL has launched “Frozen Frenzy,” a program inspired by the NFL’s Redzone, aiming to reinvigorate viewer engagement and increase viewership, which has significantly lagged compared to other major sports leagues. Frozen Frenzy offers fans continuous coverage of all games, prioritizing high-action moments like power plays and the final two minutes of close contests, and showcasing highlight plays and players. Despite some early problems, the program has been well-received and is seen as a success for the NHL.
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