Top 10 Toy Brands You Will Probably be Purchasing from This Christmas Season

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Volunteer Writer: Brendan Flaherty


We have all surely realized by now that the holidays are upon us. It’s that lovely time of year when people can exchange gifts or celebrate their favorite holidays with family.

It might be challenging to create a list of gifts that appeal to the younger members of your family, so we did the research for you to ease the stress of shopping.

Here are some of the most popular brands based on their income and their overall worth. Obviously, these are just a select few brands, and sometimes interests differ from person to person.

According to Brand Finance, the top 10 toy brands with the highest income and value in 2022 are as follows:

1. Lego 

2. Bandai Namco 

3. Fisher Price

4. Barbie

5. NERF 

6. Dragon Ball

7. Hasbro

8. Hot Wheels

9. Pop!

10. My Little Pony

It comes as a surprise to no one that the Lego brand is on top. 

Lego constantly creates new content and has amassed a following like no other. Fans consistently come back to see new releases from their favorite franchises, such as Lego Star Wars, Lego City, and the new line of adult-themed sets. 

With a seemingly endless age range, there is no doubt that this toy company is one of the greats.

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Bandai Namco is another great competitor in the Toy market. The company is located in Minato-ku Tokyo but has influence all around the world. 

Their range of toy production is wide and thus attracts a large audience of buyers. 

Fisher-Price is a great toy brand for even the youngest of audiences and are always great toys that enable learning and having fun at the same time. 

The brand also offers loads of baby-safe toys and cradles. It being a very familiar product in most family homes assures its place in the list of the top toys.

Barbie is another fan favorite that has become a staple household toy. 

The company receives an estimated 1.94 million a year, rightfully taking 4th place in the list of highest grossing income for toy companies.

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Fun fact: Barbie, Fisher-Price, and Hot Wheels are all a part of a parent company called Mattel, a multinational toy company created in 1945.

NERF is a classic toy that has an effect on every age range and audience. In 1969, the toy was introduced as the world’s first indoor ball that was incapable of breaking lamps or hurting children. 

It shifted its attention to foam darts and toy weapons for kids to safely duke it out in the comforts of their own homes.

Dragon Ball is an obvious contender, what with its highly devoted fan base and ever-growing line of toys. 

The show has gathered a great following and has inspired a long line of games, toys, and figurines.

Hasbro has produced a wide variety of toys and tabletop games from different genres. 

They are actually the parent company to some other toys on the list, such as Nerf, and My Little Pony, two of its best sellers in the market.

Hot Wheels are another fairly common toy found in all types of stores. You generally see hot wheels cars sitting in the checkout aisle. 

They have also assembled a large fanbase with a broad age range. This can be attributed to their accurate recreations of cars that attract die-hard fans.

Pop!” otherwise known as Funko Pop, is a simple toy with one product that keeps its buyers hooked. 

It is very similar to Hot Wheels in that it holds the attention of fans across genres. Some of its most popular products are bobblehead recreations of fan-favorite television characters.

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And last but not least, My Little Pony. With a much more restricted age range and a much smaller target audience, it is no wonder that this company is last on the list of highest-income toy brands. 

That being said, it is another household name that all fans will know and one that never fails to deliver new content and new toys.


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